I liked how they made the vector sharper. It looks clean and crispier but I am not sure about too much tan in the logo. I like how they incorporated the famous bucket shape instead of square. It is much more dynamic.

Apple – Glossy and sophisticated just like their products. Smart move on Apple. (and everyone knows that Apple will never throw away the bitten apple logo, anyways).

Best Buy – I liked it how they simplified it. It was smart of them to keep the yellow tag.

BP – BP has done some “green” changes and “green” products within their own branding. It makes sense. It is also more dynamic and abstract.

Cnet – Subtle change and much better without the divider. It was too distracting.

Delta – A good subtle change. Ordinary and glossier.

Discovery – A huge improvement and kept it simply clean. They also have different stuff in the “D” gap on the tv, too. I once saw they did a sun in between the “D” It makes it fun.

Holiday Inn – Finally updated and I am glad they kept one distinctive cursive, especially with the “y”. It was too much before and it looked dated. I am sure this will be dated quickly, anyways.

Intel – Updated well done and didn’t butcher the logo identity.

Lancia – Sharper and modern.

Memorex – Simple and easy to read. The cd design within the old “M” was transferred to the “O” in the new logo. I think this is ordinary logo. Could have done something more exciting.

Palm – Updated well done. Didn’t butcher up the logo identity.

San Disk – Very subtle change: They borrowed the square from the old logo into the new logo’s dotted “I”.

The Science Channel – Brilliant logo.

Walmart – I hated it at first and then it grew on me. I like the lowercase font and the color. It was nice departure from the CAPS with sterile blue color. They have already marketed around the yellow burst. It is still a strange choice, though.

Now for the logo redesign that didn’t fare well:

Air France – I do not like how they mushed it up together. The distinctive mark is gone and the new typography is better but it’s still a tragedy.

Compaq – Extremely ugly font. The distinctive “q” is gone. I remember Compaq by the distinctive “q”. They could have marketed around that idea or modernize the logo. It’s a shame.

Sprint – When it came out with that new logo. Only thing I liked was the font. I hate the mark. It is too distracting. Too similar to Amtrak, Astroturf and Taca.

Taca – Too similar to Astroturf, Sprint and Amtrak.

Astroturf – I only like the font and it is definitely a big improvement from the old one but the mark is terrible.

Best Buy: Did they really change it? The yellow tag is instantly recognizable — the new one is like a thousand other logos.

Delta: I liked the serif font and the blue-red of the icon in the old one. The all red icon and the stiff all-caps sans font are too forceful — is this an airline or a military camp?

Holiday Inn: Gets a big “what were they thinking?” It looks like an app icon rather than a chain of hotels.

KFC: The new Colonel is scary — too vector-y — for a company that’s pushed family and welcoming for as long as I can remember.

Palm: Not a big fan of the new font but it’s not bad like the above ones.