Comments on: 10 Not So Great Logo Redesigns

By: Raj Talreja

Raj Talreja — Thu, 20 Oct 2011 21:23:27 +0000

Pepsi: Pac man with mouth open.
Animal Planet: They took the planet and animal away, only is text planet.
Master card: New logo >> Worst card

By: Sushant @ Techooze

Sushant @ Techooze — Sun, 31 Jan 2010 18:06:24 +0000

The new mastercard logo looks weird

By: Sebastian Salzgeber

Sebastian Salzgeber — Sat, 30 Jan 2010 13:46:53 +0000

In addition: I think the overall worst logo transition above is the logo from Animal Planet. Its technical poor and does not transport any message.It looks like the first try of a Typographic Student. I think what they wanted to transport was the diversity of Nature (but I might be wrong).

The France Logo is only on its first view bad. In the Second it simply followes the Trend in this market. Look at Commercials from Portugal, spain and Italy. Its a country, they doint want a shaped logo… they want a feeling. I think its decent solved. (But I must say, thats not my taste, but I see it in its context)

By: Sebastian Salzgeber

Sebastian Salzgeber — Sat, 30 Jan 2010 13:28:50 +0000

I doint think the Pepsi-Logo is that bad. Its follows the trend of giving the Brand a depth. You can find it good or bad that brands want their logos 3Ded, but In my view the Pepsi-Logo did very well in this aspect. Ford and co. simply but a bevel on their plain graphics which looks decent, but you can see, that their logo was a plain image and is now beveled. The Pepsi-Logo grab its plain icon by it roots und twisted it into depth by making it to a ball and rotating it by some degree and exported it again into a plain logo, which results in a perspective disortion. I for myself find this an very attractive Idea of keeping the 2D character by freshing it up with the (kind of odd) trend of 3Ding the logo.

By: ArcherTC

ArcherTC — Fri, 28 Aug 2009 15:08:22 +0000

Pepsi paid $1 million for that logo redesign too. Read the agency brief: http://industry.bnet.com/advertising/1000821/pepsis-nonsensical-logo-redesign-document-1-million-for-this/

By: xmadenyux

xmadenyux — Thu, 27 Aug 2009 13:46:42 +0000

OMG! i didn’t know about the change in Mastercard’s logo. Sucks!

By: Mark

Mark — Wed, 26 Aug 2009 14:36:51 +0000

Animal Planet: I never understood this redesign. Where is the animal and where is the planet. And what is up with the large “A” and sideways “M”. What is the significance

Pepsi: They should really stop redesigning their logo. It is as if their marketing department makes changes just to make changes.

Mastercard: Is that really their new logo. Please say no. I have not seen it used anywhere. Hopefully it is not.

Econo Lodge: I actually like this one.

By: John Ferguson

John Ferguson — Wed, 26 Aug 2009 10:52:51 +0000

I think most of those are OK. I quite like the France logo. Mastercard is clearly the worst, followed by Animal Planet. The Parkard Bell looks a bit cheap, like a generic system builder, oh wait!