On 09.13.09, In Package Design, by Kvn
A product’s packaging main purpose is to attract the customers attention (besides holding the product itself obviously). Nowadays it’s hard to stand out from dozens of competing products. That’s why companies try to change the colours or shape of their product packaging.
This can sometimes increase sales dramatically. A few simple adjustments can mean a world of difference. In this post I’ve collected 15 great package redesigns for your inspiration.
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My latest favorite is Wal-mart’s “Great Value” brand. The redesign was so good, I didn’t even realize Great Value was an old brand with a new design.
From
http://blog.syracuse.com/storefront/2009/03/private.jpg
To:
http://www.progressivegrocer.com/progressivegrocer/photos/stylus/75093-Lunch_Great_Value-sm.jpg
(not exact items, but its close)
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[...] Redesigning an existing package can also create new interest in the product. Take a look at this 15 great package redesigns article for more [...]