There are literally millions of logos in this world, which makes it even harder for companies to stand out from the rest. Some designers try to tackle this problem by using the negative space in their logos. They are able to link this negative space to the brand so it becomes an important aspect of the corporate identity. In this case, the negative space of the logo forms some kind of ‘hidden message’. In this article you’ll find 25 beautiful examples of the creative use of negative space in logo design.
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27 Responses
Great post Kevin, creating a meaningful shape with negative space in logos can be tricky and you nearly always need to tweek and reshape letterforms.
That’s where you need to be careful, fiddling with letterforms can be disasterous, but some of these above work beutifully.
This is just lovely. TFS.
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lovely logos
Great collection, I love it.
.-= Jeff Kee´s last blog ..A New Wave of Websites for Realtors… =-.
when it works, negative space can be so powerful… suprised the fedex logo ain’t up there!
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Great post, and I love the Black Cat one, very inspired.
.-= Ian Devlin´s last blog ..iandevlin.com mentioned on Web Design Ledger =-.
[...] Mai multe exemple se pot vedea aici. [...]
[...] http://theroxor.com/2010/01/31/great-examples-of-negative-space-in-logo-design/ [...]
[...] un montón de ejemplos (no todos me parece que funcionen 100% bien, pero bueno) en esta página: Great Examples of Negative Space in Logo Design Febrero 15, 2010 // Diseño Gráfico // Sin [...]
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Your Comments I really enjoy looking at cleaver use of space especially in black and white some of these logos would work well in sculpture where negative and positive space can be viewed large and also phicially touched,laters from mike in australia.
Black cat is my favorite
Your Commentsthanks
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check my “PencilHouse” logo here http://www.behance.net/gallery/logos-07-10–PAl/733927
Nice collection. Excellent use of negative space can be seen in these logos. Black cat and Human are my favorites.
Great job guys…
Wiesinger Music is my favourite.
These are really fun – it must have taken you a while to collect this group. I’ll admit though the Healthful Additions one took me a little while to register. I guess that means it was well done!
Some great examples, really clever. Thanks for the collection.
The one that says Human, is my favorite, using negative space is something I’ve never even considered until now.
[...] 4. Great examples of negative space in logo design [...]
Some great negative space logos here ! Nice round-up.
The use of negative space is great for logos thanks for the great ideas