There are literally millions of logos in this world, which makes it even harder for companies to stand out from the rest. Some designers try to tackle this problem by using the negative space in their logos. They are able to link this negative space to the brand so it becomes an important aspect of the corporate identity. In this case, the negative space of the logo forms some kind of ‘hidden message’. In this article you’ll find 25 beautiful examples of the creative use of negative space in logo design.
If you enjoyed this article, please consider sharing it:
17 Responses
Great post Kevin, creating a meaningful shape with negative space in logos can be tricky and you nearly always need to tweek and reshape letterforms.
That’s where you need to be careful, fiddling with letterforms can be disasterous, but some of these above work beutifully.
This is just lovely. TFS.
[...] Space Logos Our very own EZIEMAC finds himself with this fine group of logos! Congrats! Great Examples Of Negative Space In Logo Design | The Roxor | Design blog for resources and inspirat… – jjrtist.com – Reply With Quote + Reply to Thread [...]
[...] Great Examples Of Negative Space In Logo Design [...]
lovely logos
Great collection, I love it.
.-= Jeff Kee´s last blog ..A New Wave of Websites for Realtors… =-.
when it works, negative space can be so powerful… suprised the fedex logo ain’t up there!
[...] From @mysticpixels rt @r27 @mistygirlph @JustinReid: Great Examples Of Negative Space In Logo Design From @earthXplorer How to Grow as a Web Designer? From @LBOI Specialization: a [...]
Great post, and I love the Black Cat one, very inspired.
.-= Ian Devlin´s last blog ..iandevlin.com mentioned on Web Design Ledger =-.
[...] Mai multe exemple se pot vedea aici. [...]
[...] http://theroxor.com/2010/01/31/great-examples-of-negative-space-in-logo-design/ [...]
[...] un montón de ejemplos (no todos me parece que funcionen 100% bien, pero bueno) en esta página: Great Examples of Negative Space in Logo Design Febrero 15, 2010 // Diseño Gráfico // Sin [...]
[...] on The Roxor Featured on Webdesign [...]
Your Comments I really enjoy looking at cleaver use of space especially in black and white some of these logos would work well in sculpture where negative and positive space can be viewed large and also phicially touched,laters from mike in australia.
Black cat is my favorite
Your Commentsthanks